Real Talk BLOG
August 20, 2021
Chevirio & Anastacija
Young people are the present and the future.
Unfortunately, young people are not often listened to. We are convinced that young people have more competences than adults to change and improve the media than adults.
A while ago we read interesting articles about our target group Generation Z and Millennials for our work. We thought it would be fun to share a bit of this knowledge in this blog as well.
Social media is fun, cozy, educational and there is no end to it. There is always something to experience and something new to enjoy. But a lot of violent things also happen on social media and that has a downside for young people. We notice that more and more every day.
Young people like to chill. Because of Corona we have learned to chill a lot more alone. Chilling together is always more fun. Since Corona, we have become more aware of our vulnerability and the fact that we do need each other. Are you aware of that? We do.
‘DON’T USE SOCIAL MEDIA TO IMPRESS PEOPLE: USE IT TO IMPACT PEOPLE.’
As with all things in life, it is important for young people from an early age to learn how to deal with the new media, social media.
Media education is necessary to properly guide young people with social media, so that many problems can be prevented. It is the task of parents and schools to play a greater role in this if they want to protect young people more.
‘SOCIAL MEDIA IS NOT A DIARY OR A JOURNAL. PROTECT YOUR IMAGE BY MAKING WISE DECISIONS NOT EMOTIONAL DECISIONS.’
You need to know what you can and cannot post and what you can and cannot say. You have to be taught this or you won’t know. If you don’t know it can get out of hand. Because what is online unfortunately never disappears.
This can only be tackled better through communication and action.
Instead of constantly criticizing young people, more thought should be given to how older people can tactically guide and help young people. Because social media will always play a major role in the lives of young people.
Generation Z was born between 1995 and 2010. We are tolerant. We consider openness, inclusiveness and sustainability to be important aspects. That’s why we’re so addicted to social media. There these 3 aspects constantly come together.
We are ‘global’ oriented: We have more in common with peers on the other side of the world than with older generations in our own hometown.
We are the first generation that cannot imagine life without the internet. We don’t have posters of pop stars above our bed, but we follow artists and influencers on social media. Yes, that’s nothing special to us. Right?
EVERY NEW GENERATION MUST WRITE HISTORY IN IT’S OWN WAY.’
Generation Z are true Native Digitals. We seem to be the most diverse generation. We sure are. very real. As of 2020, we make up 40 percent of consumers in our generation. We have a huge influence on our parents’ expenses. That is indeed so.
Generation Z & money
Generation Z is frugal and conscious in its use of money. We would rather save our money than spend it. We seem to be more pessimistic and realistic than Millennials.
Generation Z measures success by having money. Yes, we recognize that. That’s a fact. And… we think it’s a good feature. Money is needed to achieve your goals. It is a tool to move forward.
We don’t want a “normal” job. We are willing to work hard. We want to grow and have our own company. Yes, that is certainly true for us! Do you want that too? Because not all young people have that and they don’t have to.
Generation Z thinks better about stability, choice of study and jobs. Did you know that Generation Z will soon be the most and the most highly educated generation? We think that’s sublime.
‘WORK TO LIVE, DON’T LIVE TO WORK.’
Motto Generation Z
Do you already know what you want to achieve in your life? Do you ever think about that? How do you see yourself in 5 years? Generation Z has many ambitions and is a generation of do-gooders. That’s what we really want, to improve the world for young people.
Our generation does have a problem if we look at it closely. We are so addicted to social media and apps that we sometimes forget the human connections, we often hear that. That’s something to work on for us.
Oh yes, we also seem to suffer from FOMO, fear of missing out. Do you suffer from that? FOMO is a real problem for young people, they say.
Millennials were born between 1980 and 1995. They are tech savvy and are seen as idealistic. They prefer flexibility over security.
They are focused on great experiences. That is the highest achievable for them. They love brands and are willing to spend quite a bit of money for a good customer experience.
Millennials need freedom and autonomy to feel happy. They want to be challenged. They are socially and communicatively strong. They value meaning. They want to be meaningful and meaningful.
The Millennials are also seen as the me, me, me generation. We found this very funny. Of course Millennials can just be who they are. We will upgrade them a bit and give new generation tips. Let’s hope those tips come in.
‘IT IS TIME FOR A NEW GENERATION OF LEADERSHIP.’
John F. Kennedy
We talked a little shorter about Millennials because we are Generation Z ourselves, that story has naturally become a little longer.
While writing this section, we suddenly realized that we promised not to make the blog too long, so we’ll stop with the Millennials story here.
Z & M
We know that Generation Z and Millennials are different. We are aware that we have to adapt our strategy, message and content to both. They have different wants, needs and behaviors. We have enough inspiration and ideas for that.
We have chosen both target groups because we know that during our mission we also need the Millennials to make a difference. Millennials also have a young mindset and a different vision to complement Generation Z. In addition, both benefit from change in the mainstream media.
We see ourselves as the new media generation. Why? The reason for this is that a commercial broadcaster for and by young people in the Netherlands has never existed.
We are the first to make this a reality. Yes, we know full well that this is a challenge and we are ready for it. An NXT LVL youth era in the media is a fact. We are new media makers with a different vision and mission.
We know that a well-balanced and goal-oriented cooperation is the only way to realize our new TV and Radio broadcasting in a really long-term way. With the aim: to renew and enrich the media.
Serving the new generations. Create content that young people like and appreciate. That’s what matters to us. As a new youth broadcaster, we will create diverse and authentic all-round content that will appeal to our target audience.
‘HISTORY IS DEPENDENT ON THE NEW GENERATION TO WRITE A NEW CHAPTER.’
Letting new talent shine is relevant and necessary. There is a lot of talent that doesn’t get a chance. We are eager to introduce new talent.
For us, the new youth era means improving the media in an innovative way. And realize equal opportunities for young people in the mainstream media.
In addition, we immediately address the well-being of young people seriously. What do you think about that? Can we count on your support during our mission? The choice is yours.