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About us

Pop Festival

From september 25 to 27, 2020, U-ICON organizes the Amsterdam Pop Music Art Festival. The aim of this Festival is to establish a connection with the residents of the city and everybody in the Netherlands. We do this by making young people aware of their possibilities through media, art and culture. We encourage young people to discover and develop their talents through Music, Dance, Masterclasses and Workshops. With our events and projects we want to stimulate and inspire young people to participate in or become acquainted with art and culture. Our goal is to renew, to enrich and to have a positive impact on the lives of young people. Do you have a great idea for the Festival? Let us know!


Our goal is to realize through art and culture media offer with innovation and enrichment, in which everyone feels represented.

Mission U-ICON

The mission of U-ICON is to inspire, empower and to raise awareness. Change only takes place if you do something yourself.

Vision U-ICON

It is our ambition to build a high-end and Next Level media company with impact. Where art and culture play an important role. New Talent also has the opportunity to Shine by presenting, acting, directing and also producing. Events and Festivals with Top Content are a big part of U-ICON. Let’s go!

Core values

  • Respect
  • Multicultural
  • Connectedness

Meaning U-ICON

  1. The U stands for You ( U )
  2. The U also stands for Unity
  3. We believe that everyone is an icon and with hard work and belief in yourself you can achieve everything.

Motto U-ICON

‘’Always Believe in Yourself”

Target audience

We focus on a broad and young audience of 14 – 35 years. We love all people and are happy to bring them together.

Mostly we want to inspire and motivate young people to make their voices heard more and to take matters into their own hands. ACT Now!


U-ICON stands for unity. Unity is equality. All people are of equal value and must be treated equally.

Whether you feel at home depends not only on how you define yourself, but also on the environment in which you live or work. An inclusive community starts with diversity. Unity + Love = Fire.  U-ICON is there for you!

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